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LAST UPDATED
5th November 2007
Another record
On Friday 03rd November Clearlabelling
for the first time ever had over 1000 unique visitors in one day.
Traffic-light labelling
Traffic-light labelling — which gives red, amber or green traffic
lights for levels of sugar, fat and salt content — is understood and effective, said the
Food Standards Agency..
SO DO WE AGREE?
Click to find out
What do
others think?
Clearlabelling
News
Well we are still going from strength to
strength. We now get about 700 unique visitors a day. Gobbling
up my "Bandwidth" :). But I suppose it is good.
THE BAD NEWS
Our colour printer has packed up, we still have the black/white. laser
printer
Not only that but our Scanner has also packed up. So we can not
scan labels at the moment.
So we need help to replace these bits of kit.
HOW CAN YOU HELP?
Simple
To clearlabelling
Also with the increasing number of visitors, we will have to upgrade our
hosting package. More expense.
So if we do not get any donations we could soon be in trouble.
Even $1 Or £1 would help.
David (editor clearlabelling).
08/11/2006
Well no donation so far, and no money left in the clearlabelling
account, so it is now just a matter of time before we go off line.
THE CONTINUING STORY
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Have you seen the picture of
Persil Liquigel Capsules
Well Clearlabelling wrote to Unilever several months ago, and guess
what? They could not even be bothered to answer our letter. We will
be writing again and also sending lots and lot of Emails till we get a satisfactory
reply.
Well
We have finally had a reply from Unilever. Apparently they have not
trace of our letter, perhaps they should try looking in the waste paper
basket!!! Just the usual rubbish.
"I would like to take
the opportunity to assure you we do try to make the information on our packs
as clear as possible. However, sometimes it is difficult to achieve a
balance between including all the necessary information and retaining
absolute clarity".
IF THE CONTRAST WAS BETTER IT COULD STILL BE THE SAME SIZE IT IS NOW AND WE
WOULD BE ABLE TO READ IT.
Is that too much to ask???
Needles to say we have written again
putting this point, and suggesting that they look at our web site,
FAT CHANCE
Like most companies they think they know all there is to know about
labelling.
WRONG
Now we have been in Email contact, and even spoken to
the "Customer Care Line". I have once again tried to explain
what we need from labels, they are all obsessed with SIZE!! Lets make it
bigger and then they will stop complaining.
WRONG AGAIN
In spite of asking them several times, no one has as yet as bothered to look
at our site.
Come on Unilever you do not know all the answers, so why not listen to other
for a change?
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Success story
We have one success to
report, a leading food manufacturer is about to add a new product to
it's range of cookin sauces.
The original label for this product was going to be
Black Text on a Red Background.
BUT
following comments from Clearlabelling about some of the
labels on their other products, they decided to use.
White text on a Red background.
Judge for yourselves
(Hover over to see examples)
So a small success
BUT
Great Oaks from little acorns grow.
Thanks to the company (which
must remain unnamed).
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TODAY'S
STORY